Over the course of the semester in COM 327, a lot has been learned about Public Relations, writing in PR style, how to run a client’s social media and much more. I am confident that I will use the skills in this class in my future career path. In looking at several different PR campaigns …
Author Archives: gagebright
FUSE 2019 Itinerary
Gage Bright & Darrell Brown 10:00A.M: Museum and Exhibits Open. 10:30A.M: Showcase of Capstone Films, Production Bumper and Compendium Reel. 11:30A.M.-12:30P.M: Student Keynote Speeches. 11:00A.M.-3:00P.M: Student Portfolio Tables on Display. 12:15P.M.-12:45P.M: Student DOME Planetarium Animations. 1:00P.M.-1:45P.M: Showcase of Capstone Films, Production Bumper and Compendium Reel. 1:45P.M.-2:15P.M: Student DOME Planetarium Animations. 2:00P.M.-3:00P.M: Student Keynote Speeches. 3:15P.M.-4:00P.M: …
New Jersey Reaches a “Hi” Point
The College of New Jersey (TCNJ) recently launched its new public relations campaign for 2019. The campaign consists of a two-letter word: “Hi.” While a simple word, the campaign is powerful enough that it goes far beyond simplicity. TCNJ began this campaign as a way to promote that the campus is a friendly, inclusive and …
Building Bradley: The Day of Giving
Bradley University is gearing up for its “Day of Giving” on April 10th. This day of giving is designed as a day for the Bradley family to help raise money for the many programs and activities the school offers. Bradley got the message out via a short video on the BU website and an email …
Public Relations Midterm Blog
Public relations is without a doubt the spine that holds the body of corporations and businesses upright. It gives corporations a liaison between themselves and the general public, and can prove beneficial when a crisis situation occurs. However, public relations is not all image repair and crisis situations. There are many important functions that go …
Keds International Women’s Day
For International Women’s Day 2019, women’s shoe brand Keds revealed a new commercial discussing what it means to be a “lady.” The advertisement shows the dictionary definition of “lady” in several graphics and shows various women breaking the so-called stereotypes and trends of being a lady. It shows women doing things such as being messy …
Diversity in Marketing & PR
The article Making The Case For Diversity In Marketing And PR by Nysha King of the Forbes Communication Council talks about the staggering lack of diversity in the worlds of marketing and public relations. According to King, “According to the Bureau of Labor Statistics, although women hold 72.8% of public relations (and fundraising) management jobs overall, …
Girl Scout Cookies
Let’s face it, Girl Scout Cookies are pretty much everyone’s weakness. Hardly anyone can resist the Thin Mints, Samoas, Peanut Butter Patties and lord knows every other flavor. But when the delivery of the product is just as good as the product itself, it makes buying it that much easier. That was the case for …
Eugene The Egg
Eugene The Egg, or the “world-famous egg” as it came to be known, lit up social media in early 2019. A picture of a single brown egg was posted to Instagram with instructions to “like this picture.” The goal was to make the picture of the egg the most liked photo on Instagram, breaking the …
Recess Millennial Blog
An article in The New York Times recently spotlighted a new sparkling water drink called Recess. The drink, which is infused with cannabidiol (CBD), is intended to act as a pain reliever, stress reducer, anti-anxiety relief and a chiller. Simply, it acts as recess time did for us in elementary school; a time to unwind …
Brightest PR Ideas 